M-Earn Blog

Mobile advertising is a term used for advertising carried out by means of mobile phones. With number of mobile users and service providers increasing, mobile advertising is bound to become popular in huge manner in times to come. It can be easily said that mobile advertising is future of advertising. Total number of mobile users by end of year 2008 is expected to rise to 4 billion. Internet giants like Yahoo and Google have also realized the potential of mobile advertising and this is the reason why they are also moving in this space.

Media industry and advertisers have already started using mobile advertising for achieving stated goals and for increasing customer base. Mobile technology, as we see today, is quite evolved and various types of applications like pictures, ring tones, movie clips, etc have also supported mobile advertising in an excellent manner. Latest way of mobile advertising that is attracting more and more numbers of people across the globe is Bluetooth advertising. This type of advertising enables a company in advertising its products and services over a predetermined area. Marketing strategies are being made by companies to utilize Bluetooth radio application of mobile phones. As per the study conducted, it has been seen that about 30% of people keep their Bluetooth radios on and this can easily be used in effective manner for promotion of products and services. It is also believed that by the year 2010, about 50% of mobile phones would have Bluetooth radio facility enabled and on. This also gives support to belief that future of advertising is mobile advertising. Through mobile advertising, whole advertising content is transmitted to mobile phone users. This is also called as proximity marketing and is carried out by means of Media Content Server.

Mobile advertising has many advantages and these advantages have forced many companies to look beyond tradition ways for allowing their products and services to reach large mass of people. As per the survey conducted, it is found that people do not like to watch television or listen to radio for good hours in a day. This shift in habit has also forced advertising and other companies to go for mobile advertising. Cost of mobile advertising is also very low as compared to cost of traditional way of advertising and it is considered as one of most cost effective ways of advertising that provides ideal platform to advertisers and companies. Potential attached is huge though it requires companies to understand mobile users and usage completely.

Keeping the above views in mind, many mobile operators have revamped mobile internet packages. New packages announced allow a person to be online at cheaper costs. This has also helped companies to advertise their products to larger group of people.

First things first. Thank you for being a part of m-earn family. We appreciate your openness to test the next level of evolution in creating a mobile economy.

Our intention is to request for your patience. As every evolution goes through different stages of maturity before bearing fruits, the same is happening with m-earn. There are three engines to this evolution- you as subscribers, we as facilitators and the third - advertisers. All three are inter-related with a critical cut off needed to mutually impact the other. When the subscriber base grows, this engine ignites the advertising engine and the mobile economy will start rolling.

m-earn is a target profile based advertising. Such campaigns need a huge database of subscribers. Not only that, the database should reach a critical size in terms of localization, gender, income and preferences. Some profiles take more time to reach a critical mass for attracting advertisers, than others. So if you were not getting ads in the recent past, all that we request, is a bit more patience.

We want to assure you that, we are here to serve you by making the mobile economy a reality. By your patience and participation (by increasing your network), you are in turn helping our vision come true. By the rate at which we are growing our subscriber base, it’s only a matter of time that you will start seeing relevant targeted ads and earnings to match (your network).

Regards
M-Earn Team

m-earn

Imagine a big brand beaming oodles of advertisement through TV, Radio or Internet and simultaneously shipping off tons of money at your address that swell your pockets! Wake up man. You are in a reverie!! That was the topsy-turvy land you were locked in.

But m-earn guarantees you the money (if not the same you guzzled in your reverie a minute before), while receiving the advertisements. Say How? Read on pal…

Earlier you used to slay your time by constantly sitting in front of a TV screen or you kept your ear vulnerable to a Radio set for any sort of advertisements. But now it’s advertisements that follow you without any noisy riot. And more you read them, more you earn. That’s what m-earn stands for. No matter where you are, waiting for a bus, walking through shopping malls, sitting in the saloon, in the office, in the class( if you are a student), in a restaurant, in the refectory, or with your gal and where not, money will chase you. Simply put, you always have a gizmo in your pocket called mobile phone that will display an incoming advertisement. You will read it and you will start earning. How handy. Isn’t it. Now don’t say you are still in reveries, as m-earn has made it possible for many who are already registered in.

As they say “Teaching your acquaintances the technique you earn means inviting trouble”. But m-earn’s service rubbishes this phrase. m-earn cares for you and treats your friends and kin alike. You invite your friends for our service, m-earn will pay you for it. According to m-earn’s referral policy, you will be paid a certain commission for your direct referrals and your indirect referrals (three (3) referring levels deep). So more you invite people more will be your earnings.

But it never means m-earn will haunt you throughout the calendar day. That seldom means m-earn will flood you with the advertisement at the time when you are busy with something and doesn’t wish something to barge in. And it doesn’t mean that you will receive those ads which you don’t like at all. So what’s the thumb rule m-earn employs! In m-earn, it will be you- the supreme authority to decide when and what type of ads you would like to receive. On the m-earn website (m-earn.com) you will fix-on the time of day to receive advertisements. You will decide how many ads you would like to read per day. And it will be solely you to settle on what kind of advertisements should come in.

So what are you waiting for, Come and;

• Earn money as you read ads on your Cell phone
• Get ads at your convenience
• Get SMS ads of only those products that you wish to know about or buy
• Save money through discount coupons and offers
• Be paid much more money by inviting friends and family.

Bing, Bing, Bing…Here it came!!!! Your first money

Mohammad Umar Baba

Mi-coach

How can anyone be certain of realizing dreams? One needs hard work, perseverance, timing, and a host of other support structures to accomplish anything in life. However, scientific research suggests, just by writing down ones goals and affirming them, results in high degree of realization.

M-earn has Just launched a New mi-coach program in this direction.

Once you register to this unique mi Coach program, you will be able to access a comprehensive goal setting course. You can realize what goals are, why do you need and how to simplify and structure goals.

mi-coach helps you to write and organize goals, in a scientific and systematic way. You can participate in it by a simple means of SMS.

Not only you can bring clarity to your goals by breaking them in to life-term, long term, medium term and short term goals through our easy, fun filled format, but also can set the frequency of a reminder SMS service, that sends you messages helping you to orient/reorient to the set tasks.

mi-Coach is your life long companion, working close to you at hands reach, constantly checking, reminding, inspiring and motivating you.

Be part of it and chase your dream…

*MI stands for Mobile-Internet

M-Earn Team

Wah SMS ! Wah!

It is a great news ! Indians, though belatedly, were able to garner support to the Taj through massive sms polls and could position Taj in the Seven Wonders of the World. The greatness lies in SMS- the greatest democratization tool ever. Imagine the empowerment of people through SMS ! A cool, effortless, low cost method to express, reiterate and decide what is great and what is not , what they want and what not.

The real power not just lies in SMS and the technology that surrounds it.

The real power not just lies in cost effectiveness.

But it lies in empowering a common man on street. They can create symbols and can demolish them. It is the greatest achievement of human endeavor. Wah SMS Wah !!!

drchrao

With the advent of mobile marketing in to India, the advertising landscape is poised for a change. Despite its infancy, the advantages that this new media offers with such direct, personalized messages provide tremendous growth opportunities.

In Asian markets, especially in India, people with multi lingo-cultural and ethnic diversity provide both immense challenges and opportunities to advertisers, and to the service industry.

However, much depends on fresh and independent market research inputs. Research targeted at varied socioeconomic strata, on formats, styles, content need to be evaluated. To make their mobile campaigns more effective, advertisers should take note of how cell phone users are most interested in being contacted. Advertisements need to have a clear value proposition, be relevant and allow recipients to control how they are profiled.

The studies in US indicate that 35 percent of adult cell phone users are willing to accept incentive-based advertisements. Of these adults, 78 percent say the best incentive would be cold hard cash, followed by free minutes (63 percent), free entertainment downloads e.g. ring tones, games (40 percent).

The survey further reveals that over half of those who are at least somewhat interested in receiving ads on their cell phone say they would prefer to receive them via text message, while 40 percent would like to receive them as a picture message.

Less than one-quarter of adults would choose to receive them as videos (24 percent), while others would have them transferred automatically to email (23 percent), as a voice message (22 percent) or something else (7 percent) and discount coupons (40 percent).

Among them, 30 percent are willing to receive ads for the right incentive, while 20 percent would receive them if they have control to turn them on or off, and 20 percent are willing to receive ads if they can choose who the information is sent to (i.e. selective ad reception).

However, the marketing models derived from the US data may not fit the Indian situation. Models based on independent data on the emerging medium, cutting across urban-rural target groups, age groups, socio-economic groups can only give right inputs and from it proper content marketing strategies can be derived.

drchrao

M-earn Concept

You may ask why do I need more advertisements as I am already bombarded by them from all nooks and corners in my daily life? They are every where - in my living room, bed room, car and road!

Yes, you are right! But, the only difference is that there the advertisers choose you, here you choose advertisements.

The concept is simple. You (consumer) are the king. Today, there is perceptible shift in the rules of the marketing. It is no longer product-centric but consumer-centric. You will be treated to products and services that increasingly address your unique needs and desires.

We know that you are more selective. You are less tolerant of products and services that are not reflective of your preferences.

Your Brand

We understand that you need to make informed choices about the brands.

Hence, we care for your brand experience within the intrinsic limitations a mobile offers in terms of its size, creativity and quality of experience.

Our in-house expertise in deciphering user profiling capabilities and behavioral tracking will help the advertisers to get the insight on which they build more relevant communications to engage you.

You are centre

You are our core audience. You are the core customer for both the advertiser and us.

Hence, we understand the need for respecting your choices, preferences, tastes, turn-ons and turnoffs and therefore, we carefully record them with your active participation.

We realize we are accountable for every message you receive, whether in it is content quality, any deviation from your choice or any other aberrations. We care for your freedom, your privacy, your sensibilities and promise you that we will not be intrusive.

We combine the capabilities of an ad operator and the approach of a media company and plan out a defined strategy in our mobile campaign to encourage you as an early adopter, as the concept of mobile advertising is itself in the infant stage.

There are obstacles to cross and we hope that, in the near future, the industry will resolve issues such as unified video format for different handsets for greater and deeper experience.

In conclusion, leave alone the great potential that mobile advertising business offers and the innovative money breeding potential of social networking, the bottom line is- you are the centre and pillar for the entire strategy. As it is intimately, directly connected to you, the future hinges on you, with you, for you.

Regards,

M-Earn Team